Search Engine Marketing - SEM

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Gallant Partners

Search Engine Marketing, or SEM, is a form of Internet Marketing that wants to promote web sites by increasing their visibility in the Search Engine result pages (SERPs). Different, SEM methods include: Search Engine Optimization (or SEO), paid placement or Pay-Per-Click, and paid inclusion. SEM usually goes hand-in-hand with SEARCH ENGINE OPTIMIZATION.

Gallant's goal in offering SEM is to expand our offerings to help businesses learn about and use the advertising opportunities offered by search engines.

Search Engine Marketing:

  • Campaign and Ad Group creation.
  • Analytics and web site statistics analysis for ROI .
  • Banner Design and Deployment.
  • Affiliation and link exchanges.

 

Google Adwords

 

  • Google Ad Words

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.

  • MSN Ad Center

Microsoft adCenter is pay-per-click advertising for budgets of all sizes.

  • Yahoo Search Marketing

Yahoo began offering this service after acquiring Overture Services, Inc. (formerly Goto.com)

 

Contact Us if your interested in learning more.